Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
SEO Lead & AI Search Strategist
Raj
Kamal
Saha
Turning Search into Sustainable Business Growth
With over 7 years at the forefront of SEO, I help businesses build lasting organic visibility — and now, AI-era discoverability. From traditional ranking strategies to Answer Engine Optimisation and Generative Engine Optimisation, I bridge the gap between where search has been and where it’s heading.
7+
Years Experience
15+
Campaigns Managed
180%
Growth Delivered
Search is evolving.
AI is rewriting
the rules.
I stay ahead.
AI is rewriting
the rules.
I stay ahead.
Work With Me
Services I Offer
GA4 Implementation
Full setup of Google Analytics 4 for your website — including data stream configuration, event tracking, conversion goals, and cross-domain tracking where needed. You get clean, reliable data from day one.
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GA4 Audit
A thorough review of your existing GA4 setup to identify misconfigured events, missing conversions, data discrepancies, and tracking gaps. Delivered with a prioritised action plan to fix what’s broken.
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GTM Implementation
End-to-end Google Tag Manager setup — from container creation to deploying tracking tags for GA4, Google Ads, pixels, and custom events. Structured cleanly so your team can manage it confidently going forward.
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Looker Studio Dashboards
Custom reporting dashboards built in Looker Studio, pulling data from GA4, Search Console, Google Ads, and more. Designed to give you the exact visibility you need — without digging through raw reports.
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Google Penalty & Performance Drop Analysis
In-depth investigation into sudden ranking drops, manual actions, or traffic loss. I identify the root cause — whether algorithmic, technical, or content-related — and provide a clear recovery roadmap.
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Content Strategy Formulation
A data-driven content plan built around topical authority, keyword opportunity, and your audience’s search intent. Includes content gap analysis, cluster mapping, and a prioritised editorial roadmap.
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Online Strategy Building
A holistic digital strategy tailored to your business goals — covering SEO, content, AEO/GEO readiness, and channel prioritisation. Designed to align your online presence with where search and AI are heading.
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1-on-1 Consultation via Google Meet
A focused, personalised session where we dig into your specific challenges — whether that’s a technical SEO issue, a content strategy question, or an analytics problem. Actionable advice you can apply immediately.
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Local Citation Building
All citations are built manually — no bulk submission tools. Each listing is researched, created, and verified individually for accuracy and consistency. Full ownership of all accounts and login credentials is shared with you, so your business data is always yours.
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Career
Professional Experience
Wisevu
SEO Lead
Nov 2020 – Present
Leading end-to-end SEO strategy across a growing client portfolio
- Formulate and implement bespoke SEO strategies tailored to each client’s competitive landscape, ensuring consistently measurable outcomes and demonstrable ROI.
- Pioneering AI SEO adoption — integrating AEO and GEO tactics to ensure client content is surfaced in AI Overviews, Gemini, and generative search platforms.
- Automating site auditing workflows using Screaming Frog scheduled crawls, reducing manual audit time and enabling proactive issue detection at scale.
- Conduct deep-dive technical audits evaluating keyword targeting, URL structures, site architecture, Core Web Vitals, and structured data implementation.
- Deliver regular performance reporting via Google Analytics 4 and CallRail, presenting campaign insights directly to clients with clear strategic recommendations.
- Run continuous A/B and multivariate tests using Google Optimize and Microsoft Clarity to maximise engagement and conversion rates.
- Collaborate with editorial and development teams to ensure SEO and AI-readiness are embedded throughout content creation and technical builds.
Intellipaat
Part-Time Digital Marketing Instructor
Nov 2022 – Present
Bridging the gap between digital theory and real-world practice
- Design and deliver training programmes covering SEO, Google Analytics 4, Google Ads, and Affiliate Marketing to working professionals and career changers.
- Continuously update curriculum to incorporate AI SEO, AEO fundamentals, and the latest platform developments — ensuring learners stay ahead of the curve.
- Equip learners with practical, immediately applicable skills that translate into career-ready competencies in digital marketing.
E-Intellisense
SEO Account Manager
Oct 2019 – Oct 2020
Managing a high-value portfolio with enterprise-level accountability
- Reported directly to the Marketing Director on 15+ SEO campaigns, including two enterprise-level accounts, ensuring full transparency and performance ownership.
- Conducted monthly performance audits and translated data into clear, strategic optimisation roadmaps.
- Upskilled the team on Google Tag Manager and event tracking; hosted knowledge sessions on Enhanced Ecommerce and Search Console-driven campaign insights.
- Rebuilt reporting templates in Looker Studio, enabling cleaner performance storytelling for clients and internal stakeholders.
- Built trusted client relationships, proactively resolving concerns and consistently delivering beyond expectations.
🏆 Best Account Manager Award
E-Intellisense
SEO Account Executive
May 2015 – Oct 2019
Building a foundation across global campaigns and cross-cultural teams
- Coordinated seamless campaign execution across content writers, developers, and link builders in international markets — Panama, Canada, USA, Turkey, and Mexico.
- Developed and implemented SEO strategies for all new client on-boardings, establishing clear KPIs and consistent delivery frameworks from day one.
- Championed staying ahead of algorithm updates, proactively incorporating new tactics and industry changes into live campaign strategies.
- Maintained high transparency with Account Managers through regular, data-led performance reporting across the portfolio.
🏆 2× Best Account Executive · 3× Best Case Study · 2× Best Team
Social Proof
What People Say
“
Raj has a rare combination of deep technical knowledge and sharp strategic thinking. He transformed our organic presence in under six months — the results spoke for themselves. He’s not just an SEO expert; he’s a growth partner.
Healthcare Client, Wisevu Portfolio
“
What sets Raj apart is his ability to explain complex SEO concepts clearly — to developers, content teams, and boardroom-level clients alike. He kept our campaigns on track and consistently delivered above expectations.
E-Intellisense
“
Raj was an exceptional instructor — his sessions on GA4 and SEO fundamentals were the most practically useful training I’ve received. He has a gift for making complex topics immediately applicable to real work.
Intellipaat Programme
Stack
Tools & Technologies
⚡ AI & Next-Gen SEO
AI Overviews Optimisation
AEO — Answer Engine Optimisation
GEO — Generative Engine Optimisation
SEO Automation
Schema & Structured Data
E-E-A-T Optimisation
Topical Authority Building
Core SEO & Analytics
Google Analytics 4
Google Search Console
Google Tag Manager
Ahrefs
Screaming Frog
SEMrush
Microsoft Clarity
Looker Studio
CallRail
Google Optimize
Core Web Vitals
WordPress SEO
Google Ads
Affiliate Marketing
Academic
Education
MBA in Marketing
WBUT — West Bengal University of Technology
2014 – 2016
Specialised in marketing strategy, consumer behaviour, and brand management — providing the commercial foundation that underpins every SEO and digital strategy I develop.
B.Com in Marketing
Calcutta University — Kolkata
2011 – 2014
Built a strong grounding in business fundamentals, commerce, and marketing principles — essential context for understanding the business goals behind every digital campaign.
Disciplines
Areas I Specialise In
Technical SEO
Architecture, crawl optimisation, Core Web Vitals
SEO Analytics
GA4, Search Console, CallRail, Looker Studio
Content Strategy
Keyword mapping, topical clusters, on-page optimisation
Link Building
White-hat outreach, budget management, ROI tracking
AI SEO & GEO
AEO, GEO, AI Overviews, generative search visibility
SEO Automation
Scheduled crawls, workflow automation, scaled reporting
A/B Testing
Google Optimize, Clarity, conversion experiments
Training & Mentoring
Digital marketing instruction, team enablement
Social Proof
What People Say
“
Raj has a rare combination of deep technical knowledge and sharp strategic thinking. He transformed our organic presence in under six months — the results spoke for themselves. He’s not just an SEO expert; he’s a growth partner.
Healthcare Client, Wisevu Portfolio
“
What sets Raj apart is his ability to explain complex SEO concepts clearly — to developers, content teams, and boardroom-level clients alike. He kept our campaigns on track and consistently delivered above expectations.
E-Intellisense
“
Raj was an exceptional instructor — his sessions on GA4 and SEO fundamentals were the most practically useful training I’ve received. He has a gift for making complex topics immediately applicable to real work.
Intellipaat Programme
Let’s build visibility that survives the AI revolution.
Available for SEO leadership roles, AI SEO consulting, and digital marketing advisory. Based in Kolkata — open to remote opportunities worldwide.